Overview
Brand Conceptualization:
As a co-founder, graphic designer, and project manager, I played a pivotal role in conceptualizing and bringing to life the brand "Devopet." The name "Devopet" merges "devote" and "pet," symbolizing our commitment to enhancing the bond between pets and their owners through innovative, purpose-driven products. Our mission is to create high-quality, functional, and aesthetically pleasing pet accessories that cater to the needs of both pets and their owners.
Role:
Co-founder, graphic designer, and project manager
Sketch of the retractable leash
Product Design and Launch:
The first product introduced under the Devopet brand is a 5-meter-long dog retractable leash, designed to accommodate dogs weighing up to 77 lbs. This leash features a Quick Lock and Unlock Button, allowing for easy roll-on and roll-off operation with just the thumb. The design ensures that users can effortlessly adjust the distance between themselves and their dogs, promoting safety for pets and pedestrians alike.
Target Audience
Devopet's high-end products are specifically designed for individuals residing in big cities who prioritize quality and are accustomed to high expenses. Our target audience seeks premium pet accessories that not only serve a functional purpose but also reflect their sophisticated lifestyle. To cater to this discerning market, we use only the best materials, ensuring durability and superior performance. The packaging of our products is equally important, with each item presented in a matte black box to evoke a sense of luxury and exclusivity. This attention to detail aligns with the tastes and expectations of our urban, high-spending clientele.
3D Model
Packaging Design
Manual Design
Commercial Photography
Graphic Design for E-Commerce
Offline Promotional Event
To introduce our product and gain brand exposure, we held an offline event exhibition in Shanghai. This festival brought together well-known pet brands, including famous international names. As one of the partners, our exhibition showcased our first launched product in three colors. The event was a significant success, providing extensive exposure for Devopet.
Marketing Strategies:
During the two-day event, we implemented several strategies to engage with potential customers:
• We organized a prize draw to attract attendees and create excitement around our brand and product.
• We invited customers to join our Customer private domain on WeChat, fostering a community and providing a platform for direct engagement and feedback.
Event Success and Impact:
The event was a significant success, providing extensive exposure for Devopet. Key achievements included:
• Over 500 customers joined our group chat on social media, enhancing our ability to connect with and understand our customer base.
• By the end of the event, we increased our followers on Xiaohongshu by more than 1,500, broadening our reach and influence in the pet accessory market.
