Overview
Pass Da R.O.C.K. was founded in Los Angeles in 1998 to provide alternatives to street life for inner-city youth. It established itself in Syracuse in 2001 and became a non-profit in 2008. The organization aims to redefine the realities of inner-city youth from desperation to hope through community outreach, monthly events, school partnerships, and volunteer connections.
Rebranding Pass Da R.O.C.K. to better represent their broad array of services beyond just basketball. The redesign includes the logo, website, and stationery to improve visibility and engagement with the Syracuse community and schools, thereby expanding their reach and increasing their volunteer and staff base.
Client:
Pass Da R.O.C.K.
Objective:
Business Card Redesign
Duration:
2 days
Tools Used:
Adobe Illustrator, Adobe Photoshop
Brainstorm
Visual Elements
Front side
Logo Design:
The rebranded logo is prominently displayed at the center, creating an immediate focal point. The logo is a clever blend of a basketball and a street graphic, symbolizing the connection between sports and street life for inner-city youth.
Color Scheme:
A clean white background accentuates the bold black and orange logo, ensuring it stands out. The simplicity of the color palette adds a professional touch while maintaining an energetic vibe.
Background Design:
The back side features an orange background with a subtle basketball texture. This design choice emphasizes the sporty aspect of the organization, adding depth and visual interest without overwhelming the information.
Pattern and Texture:
The incorporation of basketball patterns and textures underscores the organization's focus on sports. This detail enriches the design, making it visually appealing and thematic.
Back side
Final Prototyping
