Overview
The typeface "ArchiType" is designed for Susan Nash, who works for the Dean's Office at Syracuse University. Her work includes hiring, human resources, and performance evaluation, which are very detailed jobs. The highlight of Ms. Nash was her complex schoolwide construction project experience. She was determined and clear-minded when she was in charge of the construction of Newhouse 3 and the renovation of the television studios in Newhouse 2. Those traits inspired the ArchiType design.
Susan Nash
Director of Administration
Sketch
Inspiration
Ms. Nash’s construction experience inspired me to design a series of typefaces in an upright architectural structure with a tall x-height. I adopted the curve shape of Newhouse 3 to some letters with arches, such as n, m, h, etc. The way Ms. Nash communicates with staff is reflected in ArchiType’s rounded stokes terminals.
26 Letters Design
Final Specimen Panel
